WOMEN WANT WELLNESS

Elisabeth, a family wellness blogger, founded Women Want Wellness with the intention of empowering women to break free from the chains of generational curses, liberate themselves from self-limiting beliefs, and embrace abundance in all aspects of life. Together, she empowers you to confront the pain and trauma of the past, fostering room for healing and growth.

Covering a wide range of subjects including travel adventures, parenting, physical wellness, and spirituality, Women Want Wellness aims to embody the concept of "daring to change oneself" while embarking on the transformative journey of "personal development, wellness, and a growth mindset."

SCOPE OF WORK:

branding, wordpress web design, social media collateral, marketing collateral

DESIGN DIRECTION:

inviting, playful, creative, inspirational, tranquil

INDUSTRY

health & wellness

BRAND GOAL

A modern, feminine, and approachable branding experience that makes your audience feel encouraged to to embrace the limitless possibilities of their own lives.

DESIGN NOTES

With the goal of helping women transform their lives through personal development, wellness, and a growth mindset, the branding for this project needed to evoke a sense of creativity and engagement, while also invoking feelings of tranquility and spirituality. To capture this balance, a blend of cool and warm tones/shades incorporating contrasting variations of blues, greys, oranges, and yellows was used to create a harmonious and visually stimulating experience. Furthermore, a combination of sans serif and script fonts was chosen to enhance the overall aesthetic appeal, infusing the design with a touch of lightness and playfulness.

KIND WORDS

"Working with Maurianna was a delight, I cannot say enough! She captured my vision and brand. I was new to creating a blog and she helped answer many questions I had and helped me navigate through this journey. She definitely knows what she is doing and I highly recommend her services."

Elisabeth, Women Want Wellness

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