SWEETBREAD DELIGHTS

Sweetbread Delights is a North Carolina-based baked goods shop serving locally made fresh, pies and cookies, and more. Established in 2007 by Allen Allison, who uses his mother's secret recipes to create homemade treats with traditional flavors and a touch of love From apple pie to lemon pound cake loaf, the delectable recipes from Sweetbread Delights are guaranteed to satisfy your cravings and leave you wanting more!

SCOPE OF WORK:

branding, marketing collateral, packaging design

DESIGN DIRECTION:

traditional, inviting, warm, sincere, trustworthy

INDUSTRY

food

BRAND GOAL

A warm, inviting, and sincere branding experience that makes your customers excited to consume homemade baked treats

DESIGN NOTES

To capture the essence of the local southern charm, combined with the rich influences of African-American culture, a careful selection of warm and inviting colors was made. The chosen colors include shades of purple, beige, red, and orange, which perfectly embody the desired atmosphere. To enhance the bakery theme, a combination of two fonts was selected. The first font is Alexi, a stunning hand-lettered script with a bold feel, which adds a touch of elegance and sophistication. The second font is Nourd Light, a sans serif font with rounded features, which brings a sense of modernity and simplicity. By combining these two fonts, a perfect blend of traditional and contemporary elements is achieved, creating a unique and memorable visual identity for the bakery.

KIND WORDS

“Choosing Mauri's Markups to help with branding my products was a great experience and the results are excellent. Maurianna is very friendly, and the services offered were tailored and executed professionally, and designed to my specifications. I would recommend Mauri's Markups to anyone who is seeking professional assistance in branding their product.”

— Allen Allison, Sweetbread Delights

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