PURE SERENITY

Founded by acupuncturist and herbalist Dr. Michele Dostis, Pure Serenity Acupuncture & Wellness is a holistic healing practice that offers acupuncture, herbal medicine, nutrition, and integrative lifestyle support to help clients experience lasting relief from stress, anxiety, and pain. With a deep commitment to whole-body wellness, Dr. Michele provides a nurturing space where modern care meets ancient wisdom.

Every element of the brand was designed to reflect this ethos of healing, balance, and renewal. From the moment clients land on the website or walk through the door, they’re met with a sense of peace and grounded support, allowing them to truly relax, restore, and reconnect with their well-being.

SCOPE OF WORK:

branding, squarespace web design, social media graphics, marketing collateral

DESIGN DIRECTION:

serene, professional, holistic, calming, grounded

INDUSTRY

health & wellness

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BRAND GOAL

To create a serene, trustworthy, and inviting brand experience that reflects the heart of holistic healing, empowering clients to feel calm, cared for, and confident in their wellness journey.

DESIGN NOTES

We leaned into nature’s calm with soft sage greens, gentle blues, and cozy warm neutrals to create a color story that feels like a deep breath and a moment of peace. These colors wrap around you like a comforting hug, reflecting the soothing, healing energy Pure Serenity offers.

The logo blends simple, flowing shapes that echo balance and gentle energy, capturing the heart of acupuncture and holistic care without feeling clinical. Paired with friendly, clean typography and touches of natural texture, the look is inviting and down-to-earth, just like Dr. Michele herself.

The website is designed to be a calming digital space where visitors feel welcomed and supported from the first click. With plenty of breathing room, easy navigation, and soft natural imagery, it invites people to slow down, explore, and start their wellness journey with confidence and ease.

Every detail was crafted to feel warm, genuine, and restorative, creating a brand and experience that feels like a peaceful sanctuary you want to come back to again and again.

KIND WORDS

“Maurianna is such an amazing designer!! She is so pleasant to talk to, the sweetest person, listens to my ideas, and truly made my website come to life. Not to mention she puts 100% into her projects! I recommend her for every and any type of branding or design you need!”

— Michele, Pure Serenity Acupuncture & Wellness

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