THE MAURI’S MARKUPS BLOG
THE MAURI’S MARKUPS BLOG
DESIGN, STRATEGY, AND BUSINESS SUPPORT — WITHOUT THE OVERWHELM.
Welcome to the corner of my studio where strategy meets creativity. This is where I share honest branding insights, website design tips, behind-the-scenes process, and creative advice to help you build a business that feels aligned, confident, and completely you. Grab a coffee and explore — there’s lots here for you.
The 7 Most Common Branding Mistakes Small Businesses
Most small businesses don’t intentionally create messy branding—it just happens while juggling a million things at once. Here are the most common branding mistakes I see all the time (and how to fix them) so your brand can finally feel consistent, confident, and aligned.
Behind the Scenes: My Exact Brand Design Process (Step-by-Step)
Ever wondered what actually happens during a brand design project? This post walks you through my exact process, step by step, so you can see how a polished, intentional brand comes to life behind the scenes.
Brand Strategy vs. Brand Identity: What’s the Difference (And Why They Both Matter)
Brand strategy is the brain. Brand identity is the face. One shapes direction, the other expresses it. When they work together, your business communicates with clarity and confidence. Here’s the simple, human-friendly breakdown of how they’re different—and why both matter more than ever.
How to Know Your Business Is Ready for a Rebrand
Your brand should feel like home, not a version of you from three years ago. If your visuals feel outdated, your website makes you cringe, or you're attracting clients who aren’t your people, it may be time for a rebrand. Here’s how to know when your business is ready for its next evolution.