SKINCARE BY WENDY

Skincare By Wendy is a full-service spa that offers personalized treatments to enhance your skins health and radiance. The owner, Wendy Taylor, aims to create a comfortable, relaxed environment while addressing skincare essentials through comprehensive, tailored treatments. Understanding each client's unique skin needs, Wendy takes the time to listen to your concerns and needs before recommending any treatments and works within clients' budgets to provide the best possible skincare experience. Always happy to provide guidance and answer any questions you may have, clients can easily book appointments to experience the transformative power of her personalized skincare services.

SCOPE OF WORK:

branding, wordpress web design, social media collateral

DESIGN DIRECTION:

luxury, personalized, honest, caring, transformative

INDUSTRY

health & wellness

VISIT THE WEBSITE →

BRAND GOAL

A caring, attentive, and personalized branding experience that makes clients feel comfortable and confident in their pursuit for radiant and healthy skin.

DESIGN NOTES

Noting the need to embody their core values of care, attentiveness, and personalized service in their brand, Skincare By Wendy embarked on a comprehensive rebranding journey. A significant aspect of this rebranding was the decision to overhaul their color scheme and typography to exude luxury and transformation, while maintaining their ethos of honesty and care. A tranquil coastal palette with shades of blue, beige, and white, reminiscent of the relaxation experienced in a skincare spa, were curated. When it came to typography, the modern, elegant serif font Selna paired with the geometric sans-serif font Poppins, offers a sense of inviting luxury. This strategic shift allowed them to present their commitment to attentive and personalized service in a manner that is comforting and inspiring for their clients.

KIND WORDS

"Maurianna is so sweet and my website was exactly what I wanted…It definitely has increased my business having such a beautiful, professional website."

— Wendy, Skincare by Wendy

Doc Jen Fitness