ABOUT THE PROJECT
Redesigning her website and social media, Erika was looking for a color palette that reflected her main brand values; organic, eco-friendly, and handmade.
Adding to that, she especially wanted her color palette to exude elements of cleanliness, earthliness, and warmth. Experimenting with multiple palettes, Erika decided to go with the Earthly Boho palette.
Following the earthly boho color palette, the typography used was a mix of a worldly font and sans serif to keep the natural values of the brand.
Urthmós is a skincare line created for mature and sensitive skin with an ingredient base of Traditional Chinese Medicine root plants, Ayurveda herbs, and other beautiful unique plants from around the world.
Wanting to combine her love of mother nature with her need to find products that fit sensitive and mature skin, Erika created a product line that would embrace it all.