ABOUT THE PROJECT
Starting with a blank slate Capri wanted a color palette that reflected her main brand values; coastal, feminine, and classy.
Following the Cali Coastal color palette, the typography used was a mix of a worldly font and sans serif to keep the relaxed values of the brand.
Coastal Capri is a travel blog for the twenty-something woman who shares a passion for travel and experiencing new cultures.
A California native from Half Moon Bay, Capri, wants to highlight all the hidden gems in California while instilling a sense of adventure as you read her travel journey!