ABOUT THE PROJECT
With a coaching program, Blueprint 180™, that runs over 6 months, Aidan wanted to re-brand his existing content to work for both his website and program.
Wanting a bright and attention-grabbing color palette that worked with his target client, business-oriented leaders, the dominant colors used were blue with bright accent colors of yellow and orange.
Following the bright color palette, the typography used was a mix of sans serif and serif fonts with two of the fonts being from the same font family. This allowed for contrast while keeping continuity.
As a business coach, Aidan has taught dozens of business owners with revolutionary tactics through his program, Blueprint 180™.
Meant for busy business owners and entrepreneurs alike, Blueprint 180™ helps people transform the way they think and finally be able to see themselves, and their business, blossom.