aidan morrison

coaching

ABOUT THE PROJECT

With a coaching program, Blueprint 180™, that runs over 6 months, Aidan wanted to re-brand his existing content to work for both his website and program. 

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Wanting a bright and attention-grabbing color palette that worked with his target client, business-oriented leaders, the dominant colors used were blue with bright accent colors of yellow and orange. 

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Following the bright color palette, the typography used was a mix of sans serif and serif fonts with two of the fonts being from the same font family. This allowed for contrast while keeping continuity. 

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SERVICES

• Branding

As a business coach, Aidan has taught dozens of business owners with revolutionary tactics through his program, Blueprint 180™. 

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Meant for busy business owners and entrepreneurs alike,  Blueprint 180™ helps people transform the way they think and finally be able to see themselves, and their business, blossom.